· books · 20 min read

Press Release Books

Welcome to our Press Release Books roundup, where we’ll be diving into the latest and greatest books that have recently hit the shelves. Get ready to discover some fascinating reads that are sure to captivate your imagination and keep you turning pages long into the night. From bestsellers to hidden gems, we’ve got you covered with this comprehensive guide to the best books out there.

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1. How to Get Publicity for Free

How to Get Publicity for Free | Cover Image

How to Write a Press Release, Contact the Media, Gain Radio and Television Interviews, and Organise Press Conferences


Unleash the power of publicity with “How to Get Publicity for Free, ” a groundbreaking guide to gaining first-class exposure for any cause or campaign. Authored by David Northmore, this expertly crafted book offers a wealth of knowledge on utilizing professional media techniques to secure invaluable publicity. Bursting with practical advice, it covers essential topics such as writing a compelling press release, handling criticisms, mastering the art of radio and television interviews, and orchestrating successful press conferences.

With a concise yet informative approach, “How to Get Publicity for Free” empowers you to navigate the world of publicity, ultimately elevating the profile and success of your cause.


  • Authors: David Northmore

  • Published Date: March 30, 1993

  • Page Count: 187

  • Print Type: BOOK

  • Categories: Advertising

  • Maturity Rating: NOT_MATURE

  • Language: en


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2. Preformulating the News

Preformulating the News | Cover Image

An Analysis of the Metapragmatics of Press Releases


Preformulating the News is a comprehensive study of press releases, focusing on the distinctive language and communication strategies employed in journalistic writing. Drawing from a large corpus of Dutch and English press releases, Geert Jacobs delves into the audience-directed nature of this genre and explains its significance in the broader context of newsmaking and news management processes. The book comprises seven chapters, starting with an overview of institutional discourse and research methodology, followed by an analysis of receiver roles in press releases and a detailed exploration of metapragmatics, including self-reference, pseudo-quotation, and performativity.

The final chapter suggests that the study’s findings lend support to the hegemonic view of the media. Preformulating the News contributes to the study of language in the news while also illuminating broader issues of participation, footing, and reflexive language.


  • Authors: Geert Jacobs

  • Publisher: John Benjamins Publishing

  • Published Date: January 01, 1999

  • Page Count: 445

  • Print Type: BOOK

  • Categories: Language Arts & Disciplines

  • Maturity Rating: NOT_MATURE

  • Language: en


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3. Writing a Press Release

Writing a Press Release | Cover Image

How to Get the Right Kind of Publicity and News Coverage


”Writing a Press Release” by Peter Bartram is a comprehensive guide to mastering the art of press release writing. This insightful book delves into the key factors that determine which stories grab the attention of editors and ultimately earn valuable news coverage.

Discover the intricacies of conceiving compelling story ideas, researching accurate information, and structuring press releases that pique the interest of your target audience. Bartram takes you on a journey through the entire process, from drafting the perfect press release to distilling its essence into an effective distribution strategy.

With real-world case studies and practical examples serving as your guide, you’ll learn how to navigate the competitive landscape and maximize your chances of securing the publicity your organization deserves. This essential resource is a must-have for any professional seeking to hone their press release writing skills, secure sought-after news coverage, and elevate their public profile in today’s fast-paced media landscape.


  • Authors: Peter Bartram

  • Publisher: How to Books

  • Published Date: March 30, 1999

  • Print Type: BOOK

  • Categories: Business report writing

  • Maturity Rating: NOT_MATURE

  • Language: en


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5. Press Releases from Hell and How to Fix Them

Press Releases from Hell and How to Fix Them | Cover Image

Embark on a revealing journey through the world of public relations with PRESS RELEASES FROM HELL AND HOW TO FIX THEM. This highly instructive book presents a variety of examples, nine of which were infamous for finding their way to the trash pile before they reached the intended audience. Each questionable press release is followed by a version skillfully rewritten using the principles of Reality PR, offering invaluable lessons without the need for dry theory.

The author of Unleashing the Ideavirus, Seth Godin, describes this compact guide as “super-simple, ” “quick and to the point, ” and essential for any aspiring PR professional on the verge of sending a poorly crafted press release. Prepare to enlighten and sharpen your public relations prowess with this indispensable pocket-sized guide.


  • Published Date: January 30, 2002

  • Page Count: 39

  • Print Type: BOOK

  • Maturity Rating: NOT_MATURE

  • Language: en


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6. I Need a Killer Press Release—Now What???

I Need a Killer Press Release--Now What??? | Cover Image

A Guide to Online PR


In an era of constant online exposure and shifting journalistic landscapes, “I Need a Killer Press Release—Now What? ? ? ” by Janet Meiners Thaeler serves as a comprehensive guide for anyone seeking to maximize their online PR presence. This invaluable resource reveals how to capitalize on emerging trends and create engaging, locally-focused narratives that will resonate with both journalists and the online community to catapult your brand to new heights.

With the insights and practical tips contained within its pages, this book empowers you to navigate the intricacies of public relations and online publicity, positioning you for success in today’s digital world. Don’t miss out—dive in to discover the winning strategy!


  • Authors: Janet Meiners Thaeler

  • Publisher: Happy About

  • Published Date: March 30, 2009

  • Page Count: 158

  • Print Type: BOOK

  • Categories: Advertising

  • Maturity Rating: NOT_MATURE

  • Language: en


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7. How to Generate Effective Press Releases for Social Networks

How to Generate Effective Press Releases for Social Networks | Cover Image

Discover the power of social media releases in “How to Generate Effective Press Releases for Social Networks” by Brian Solis and Deirdre K. Breakenridge.

This pearl of wisdom is a component of their larger work, “Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR. ” With a focus on social media releases, this book sheds light on a new, socially rooted format that harmonizes with traditional and SEO news releases. By blending news facts and social assets in a single, accessible tool, this innovative approach to PR provides an invaluable resource for PR professionals venturing into the realm of social media. Packed with insights and practical guidance, “How to Generate Effective Press Releases for Social Networks” is an indispensable read for those seeking to redefine the future of public relations.


  • Authors: Brian Solis, Deirdre K. Breakenridge

  • Publisher: Pearson Education

  • Published Date: January 12, 2010

  • Page Count: 16

  • Print Type: BOOK

  • Categories: Business & Economics

  • Maturity Rating: NOT_MATURE

  • Language: en


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10. The Ultimate Press Release Swipe File: 50 Templates That You Can Use to Get Your Business Media Exposure Today

The Ultimate Press Release Swipe File: 50 Templates That You Can Use to Get Your Business Media Exposure Today | Cover Image

The Ultimate Press Release Swipe File by Pete Williams is a must-have guide for business owners, marketers, and public relations professionals seeking media exposure. This book serves as a go-to resource for overcoming the challenges of coming up with newsworthy angles for press releases.

Packed with 50 templates, each offering a unique hook, headline, and rationale, The Ultimate Press Release Swipe File empowers readers to craft engaging press releases that capture the media’s attention. With the guide’s help, you can avoid procrastination and mental blocks when developing new story ideas for your media exposure campaigns.

Instead of feeling stuck, simply flip through the pages of this book to find a newsworthy headline or hook that resonates with your vision. Not only will you benefit from the examples provided, but you’ll also have the confidence that comes with knowing you’re using tried-and-tested strategies.

In essence, The Ultimate Press Release Swipe File is like having your own personal publicist on retainer, feeding you innovative story ideas every day. Don’t let the fear of the unknown hold you back from achieving the media exposure your business, website, charity, or project deserves. Pick up a copy of The Ultimate Press Release Swipe File today and start making your mark on the world of mass media and business.


  • Authors: Pete Williams

  • Publisher: Preneur Marketing

  • Published Date: June 23, 2011

  • Page Count: 122

  • Print Type: BOOK

  • Categories: Mass media and business

  • Maturity Rating: NOT_MATURE

  • Language: en


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11. How to Write a Press Release, Second Edition

How to Write a Press Release, Second Edition | Cover Image

A Beginner’s Guide for Anyone Interested in Writing and Submitting Dynamite Press Releases, Including Sample Templates and Listing of Free Press Release Distribution Services


”Unlock the power of press releases with the revised “How to Write a Press Release, Second Edition”! This beginner’s guide is the perfect tool for any aspiring writer or business owner looking to master the art of creating impactful press releases. With a focus on generating internet publicity, defining your brand’s message, and getting your content indexed by major search engines, this book is a must-read.

This edition includes ten sample templates to help you quickly get started, and an up-to-date listing of the best free press release distribution services. Don’t miss out on this invaluable resource – learn how to craft a press release that dynamites your online presence in just one day! With 44 short, concise pages, this book is perfect for both professionals and beginners in the business world! “.


  • Authors: Brian Cook

  • Publisher: Createspace Independent Pub

  • Published Date: August 01, 2011

  • Page Count: 44

  • Print Type: BOOK

  • Categories: Business & Economics

  • Maturity Rating: NOT_MATURE

  • Language: en


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12. How to Write Perfect Press Releases

How to Write Perfect Press Releases | Cover Image

In a world where journalists are overloaded with information, standing out with the perfect press release is crucial. Steven Lewis, a seasoned journalist and PR consultant, provides invaluable insights in “How to Write Perfect Press Releases. ” This comprehensive guide is tailored for both first-time press release writers and seasoned PR professionals.

Steven’s extensive experience in the field is brought to life, as he details the press release transaction, demonstrating how to craft a release that will capture the media’s attention. With practical tips based on his experience as a journalist for prestigious publications like the Financial Times and Esquire, and a consultant for global corporations, this book will equip readers with the tools they need to succeed in the competitive realm of PR.

Whether you’re just starting out or looking to enhance your skills, “How to Write Perfect Press Releases” is a must-read for anyone looking to make their mark on the media landscape.


  • Authors: Steven Lewis

  • Publisher: Taleist

  • Published Date: March 30, 2012

  • Page Count: 104

  • Print Type: BOOK

  • Categories: Business & Economics

  • Maturity Rating: NOT_MATURE

  • Language: en


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13. PR Superstar

PR Superstar | Cover Image

The Ultimate Toolkit for Writing Killer Press Releases


PR Superstar is the ultimate guide for anyone looking to master the art of press release writing. Written with clarity and insight by Susan Haswell, this books offers invaluable tips and tools to transform your company’s exposure and bring surprising results.

Whether you’re a small business owner, a newcomer in a large marketing or PR department, PR Superstar is designed to help you harness the power of press releases swiftly and without waffle. With 20+ years of experience in PR, sales, and marketing, Haswell delivers a concise, easy-to-read guide based on her successful training courses for companies throughout the UK.

PR Superstar is packed with practical examples, case studies, and a step-by-step toolkit that takes you through the actual thinking and writing processes of PR. It also includes a PR jargon-buster, successful press releases, at-a-glance guides to the tools of PR, and even a chapter on how to choose a PR agency.

This indispensable book is your one-day journey to PR enlightenment, giving you the knowledge and expertise you need to maximize your marketing efforts. Don’t miss your chance to join the PR Superstar community and take your company to the media instantly.


  • Authors: Susan Haswell

  • Publisher: Createspace Independent Pub

  • Published Date: October 12, 2012

  • Page Count: 152

  • Print Type: BOOK

  • Categories: Business & Economics

  • Maturity Rating: NOT_MATURE

  • Language: en


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14. A Guide to Preparing Cost-Effective Press Releases

A Guide to Preparing Cost-Effective Press Releases | Cover Image

A Guide to Preparing Cost-Effective Press Releases by William Winston and Robert H Loeffler is a comprehensive guide for creating impactful and budget-friendly press releases. This instructional book provides insights into the basics of press release writing and several examples of successful press releases. It delves into the mechanics of writing press releases and offers a step-by-step explanation of release production.

The authors also discuss how to write related releases, such as tradeshow press kits, and provide a diagrammed writing approach for clear structure. This book is an invaluable resource for experienced in-house communications and PR writers, nonprofit PR staffs, government and military public affairs staffs, and advertising agency writers. It is also a useful teaching tool for college undergraduate classes in journalism, technical writing, and business communication.

Overall, A Guide to Preparing Cost-Effective Press Releases is an essential resource for anyone looking to master the art of press releases and maximize their impact on publicity and advertising campaigns.


  • Authors: William Winston, Robert H Loeffler

  • Publisher: Routledge

  • Published Date: February 04, 2014

  • Page Count: 138

  • Print Type: BOOK

  • Categories: Business & Economics

  • Maturity Rating: NOT_MATURE

  • Language: en


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15. Press Release Power

Press Release Power | Cover Image

Press Release Power by Paul Clifford is a must-read for anyone looking to boost their visibility in the press and online world. This compact 60-page book is packed with valuable insights that can help you take control of your public relations strategy and maximize your impact.

Learn the secrets of effective press release writing, distribution, and syndication, and discover how to harness the power of official news sources to boost your website’s search engine ranking and drive traffic to your site. Whether you’re a business owner, marketer, or PR professional, Press Release Power is your go-to guide for mastering the art of press release writing and getting noticed in the media landscape.


  • Authors: Paul Clifford

  • Publisher: CreateSpace

  • Published Date: July 27, 2014

  • Page Count: 60

  • Print Type: BOOK

  • Categories: Business & Economics

  • Maturity Rating: NOT_MATURE

  • Language: en


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16. Beginner’s Guide to Writing Powerful Press Releases

Beginner's Guide to Writing Powerful Press Releases | Cover Image

Secrets the Pros Use to Command Media Attention


”Beginner’s Guide to Writing Powerful Press Releases” is your go-to manual for crafting effective press releases that capture the attention of media influencers. Written by Mickie Kennedy, the founder and president of eReleases, this book provides insider secrets used by industry professionals to maximize press coverage. It’s a must-read for anyone looking to improve their media relations and get their message out to the masses.


  • Authors: Mickie Kennedy

  • Publisher: Createspace Independent Publishing Platform

  • Published Date: October 12, 2014

  • Print Type: BOOK

  • Categories: Economics

  • Maturity Rating: NOT_MATURE

  • Language: en


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17. How to Write Perfect Press Releases

How to Write Perfect Press Releases | Cover Image

Grow Your Business with Free Media Coverage


”How to Write Perfect Press Releases” is a comprehensive guide for business owners and public relations professionals seeking to make the most of their press releases and secure media coverage. Written by experienced journalist and consultant Steven Lewis, this book offers valuable insights into the world of press releases, revealing the secrets behind successful pitches and showcasing real-life examples of press releases that led to global media attention.

With a practical, easy-to-understand approach, this guide will equip readers with the knowledge and skills necessary to craft compelling press releases that resonate with journalists and publications, ultimately growing their businesses through free media coverage.


  • Authors: Steven Lewis

  • Published Date: July 01, 2015

  • Page Count: 106

  • Print Type: BOOK

  • Categories: Business & Economics

  • Maturity Rating: NOT_MATURE

  • Language: en


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18. The Entrepreneurial Press Release

The Entrepreneurial Press Release | Cover Image

Unleash the power of effective press releases with “The Entrepreneurial Press Release” by acclaimed author Hugh Taylor. This comprehensive guide provides entrepreneurs with a step-by-step approach to crafting engaging press releases that capture the attention of media outlets and achieve maximum visibility.

Explore a variety of strategies such as the “10 Minute Communications Strategy Workshop, ” guidelines for writing compelling press releases, and the art of obtaining press coverage. With an entire chapter devoted to optimizing press release distribution for SEO purposes, “The Entrepreneurial Press Release” offers practical insights for utilizing press releases as an integral part of a dynamic marketing strategy.

This 52-page book, published by Createspace Independent Publishing Platform, has been lauded by readers for its clarity and expertise in addressing the complex nature of press releases – particularly to those seeking to elevate their entrepreneurial endeavors to the next level.

Don’t miss your opportunity to gain a competitive edge and harness the power of press releases with “The Entrepreneurial Press Release. ” Order your copy today and join the ranks of satisfied readers who have experienced a significant improvement in their venture’s visibility and success as a result of this invaluable resource.


  • Authors: Hugh Taylor

  • Publisher: Createspace Independent Publishing Platform

  • Published Date: August 03, 2015

  • Page Count: 52

  • Print Type: BOOK

  • Maturity Rating: NOT_MATURE

  • Language: en


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19. The 10-Paragraph Press Release

The 10-Paragraph Press Release | Cover Image

”The 10-Paragraph Press Release” is a comprehensive guide to crafting the perfect media release. Written by Deborah A. L.

Friend, this book takes you through the process of constructing a successful release, paragraph by paragraph. Using real-life examples of news stories published in the Sunday Mail, the author demonstrates how to write a release as a journalist would approach a story.

The book’s simple, 10-step format ensures a successful formula that can be replicated time and time again. Apart from the primary focus on writing style, key messages, and quotations, the book also offers guidance on sending your release.

Additionally, a Bonus Section is included to help with news values and tight writing. With 80 pages, this book is the perfect solution for anyone looking to maximize their press coverage and promote their ideas, causes, products, events, or services effectively.

Whether you are a communications professional, a small business owner, a charity, or a not-for-profit organization, this book is your go-to guide for writing the perfect media release.


  • Authors: Deborah A. L. Friend

  • Published Date: August 24, 2015

  • Page Count: 80

  • Print Type: BOOK

  • Categories: Business & Economics

  • Maturity Rating: NOT_MATURE

  • Language: en


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20. Press Release Secrets

Press Release Secrets | Cover Image

A Journalist Reveals the Right Way to Use Press Releases


Press Release Secrets, penned by Alun Hill, is a must-read book for any entrepreneur or business owner struggling to navigate the complex world of press releases. As a seasoned journalist, Hill is an expert in deciphering the inbox-clogging volume of press releases sent his way daily. The book addresses the common pitfalls of poorly-written press releases, providing readers with comprehensive insight on how to structure their message effectively.

More than just theory though, Press Release Secrets delivers a practical, step-by-step guide on how to craft your perfect press release, complete with an exclusive, proven press release template. Hill’s approachable writing style has made him a favorite among those seeking to garner media attention.

This 60-page gem packs powerful, actionable guidance that can propel any organization into the spotlight.


  • Authors: Alun Hill

  • Publisher: Createspace Independent Publishing Platform

  • Published Date: February 26, 2016

  • Page Count: 60

  • Print Type: BOOK

  • Maturity Rating: NOT_MATURE

  • Language: en


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21. Press Release Marketing For Local Business

Press Release Marketing For Local Business | Cover Image

How To Use Press Releases in a Comprehensive Online Marketing Strategy


Press Release Marketing for Local Business is your essential guide to incorporating press releases into a comprehensive online marketing strategy. Written by Augusto Beato, this book provides a step-by-step approach to creating newsworthy press releases that will boost the exposure and sales of your small business or your client’s venture. With detailed insights on online press release publishing platforms and the integration of multimedia content, this book is an invaluable resource for businesses of all types.

Benefit from increased exposure and sales by getting your press releases out there – order Press Release Marketing for Local Business today!


  • Authors: Augusto Beato

  • Published Date: April 02, 2020

  • Page Count: 56

  • Print Type: BOOK

  • Maturity Rating: NOT_MATURE

  • Language: en


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22. I Am Ruby Bridges

I Am Ruby Bridges | Cover Image

Join Ruby Bridges, the courageous six-year-old who made history when she became the first Black child to integrate an all-white elementary school in Louisiana. In “I Am Ruby Bridges, ” Ruby shares her personal and intimate perspective on this landmark event from her own childhood. This poignant and hopeful book, featuring stunning illustrations by NAACP-nominated artist Nikkolas Smith, offers a powerful new way to introduce young readers to this important story of innocence, courage, and the unbreakable spirit of a little girl who bridged the gap between Black and white.

With 48 pages, “I Am Ruby Bridges” is an inspiring and uplifting read for schools, libraries, and families.


  • Authors: Ruby Bridges

  • Publisher: Scholastic Inc.

  • Published Date: September 06, 2022

  • Page Count: 48

  • Print Type: BOOK

  • Categories: Juvenile Nonfiction

  • Maturity Rating: NOT_MATURE

  • Language: en


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23. Press Release Mastery

Press Release Mastery | Cover Image

A Small Business Owner’s Guide to Gaining Local Media Attention


”Press Release Mastery: A Small Business Owner’s Guide to Gaining Local Media Attention” by Jeremy Lesniak offers small business owners a comprehensive guide to standing out in today’s competitive landscape. This valuable resource teaches entrepreneurs how to craft and distribute press releases that not only share crucial information but also captivate the attention of journalists.

Learn the art of identifying newsworthy topics, mastering the non-advertising format of press releases, and understanding the importance of a targeted media list. Discover tips for following up with media outlets and measuring the impact of press releases in metrics like media coverage, website traffic, and engagement.

Empower your small business with practical strategies and actionable steps for mastering the art of press releases and achieving substantial growth. Whether you’re celebrating a milestone, launching a new product, or responding to industry trends, “Press Release Mastery” is the indispensable guide to unlocking unprecedented opportunities and propelling your business to new heights.


  • Authors: Jeremy Lesniak

  • Publisher: Independently Published

  • Published Date: January 18, 2024

  • Print Type: BOOK

  • Categories: Business & Economics

  • Maturity Rating: NOT_MATURE

  • Language: en


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